Surf Pittsburgh

Having grown up surfing in Southern California, I couldn’t pass up an opportunity to do a campaign for Surf Pittsburgh. Our messaging strategy: Holy shit…you can surf in Pittsburgh in a totally Pittsburgh kind of way.

Board 1 Headline: Real surfers don't let little things like the absence of an ocean keep them from surfing.
Board 2 Headline: Everybody's gone surfin'. Surfin Pittsburgh, PA. Snorkeling? Not so much.
Board 3 Headline: It's just like The Endless Summer. Give or take 50°.
Board 4 Headline: No sharks. No jellyfish. No barracuda. Three-eyed toxic bass? Possibly.
Board 5 Headline: I lost my heart to the Monongahela. And with it my soul and a piece of my left ear.
Board 6 Headline: Get barreled in the green room. Okay, the murky brown room.