The Pittsburgh Kid

Paul Spadafora was a sensational boxer. At his peak, he was the Lightweight Campion of the World. But outside the ring, he couldn’t stay out of trouble. His career winding down, Paul was determined to earn redemption and another shot at the title. To help him, we created an image campaign that didn’t pull any punches.

Body Copy: Former World Lightweight Champion Paul Spadafora has been fighting all his life. He’s 48 - 1 -1 in the ring. Outside, he’s been KO’d by his demons more than once. Now he’s back. Choosing right over wrong. Fighting for redemption. Follow his journey at thepghkid.com.

Body Copy: Before winning 48 fights, former World Lightweight Champion Paul Spadafora almost lost it all. He was shot trying to outrun police. Many self-inflicted wounds followed. Drug addiction. Guilty pleas. Jail time. He can’t escape his past. But he’s clean now. Trying to make things right. Fighting for redemption. Follow his journey at thepghkid.com.

Body Copy: Former World Lightweight Champion Paul Spadafora has raised his hands in victory 48 times. But he’s taken a beating along the way. He’s been shot, strung out and jailed more than once. Because he chose wrong. Now he’s trying to make things right. Seeking salvation. Fighting for redemption. Follow his journey at thepghkid.com.